JD.com, Inc. (Chinese: 京东商城; pinyin: Jīngdōng Shāngchéng), also known as Jingdong and formerly called 360buy, is a Chinese e-commerce company headquartered in Beijing. (The holding company of the group was incorporated in Cayman Islands) It is one of the two largest B2C online retailers in China by transaction volume and revenue, a member of the Fortune Global 500 and a major competitor to Alibaba-run Tmall. As of March 2017 it currently has 236.5 million active customer accounts.
The company was founded by Liu Qiangdong in July 1998, and its B2C platform went online in 2004. It started as an online magneto-optical store, but soon diversified, selling electronics, mobile phones, computers, etc. Jingdong Mall changed the domain name to 360buy.com in June 2007, and to JD.com in 2013. At the same time, JD.com announced its new logo and mascot.