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e-Tail West

February 26, 2018 @ 8:00 am - March 1, 2018 @ 8:00 pm

Pre-Conference: Getting To Global Leadership Summit (Feb. 26th)

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Joshua Halpern, Executive Director of the Getting to Global Initiative and Carl Miller, Managing Director, Global Retail Insights Network will take the stage to facilitate a collaborative workshop whereby participants will form break-out groups to compare ideas around a mock expansion strategy and determine the essential building blocks for success. In addition, Josh and Carl will conduct live interviews with leading global ecommerce experts to uncover real insight from across the value chain.

8:20 AM – 8:55 AMBreakfast For All Attendees


Josh Halpern

Executive Director, The Getting to Global Initiative
Getting To Global

 9:10 AM – 9:35 AMThe Global Mindset: Business Perspective And Overseas Markets

Carl MillerManaging DirectorGlobal Retail Insights Network (GRIN)

The GRIN has spent years traveling the world talking with leading brands and retailers. Across hundreds of meetings and information sharing sessions, we have found that most retailers are under-resourced and under-experienced when it comes to expanding their global business. Join GRIN Founder Carl Miller as he shares the results of a recent GRIN research project on “the global organization”. This interactive discussion will provide actionable advice for cross-border success based on interviews and insight from leading global retailers.
Developing the global culture: success starts with company culture. Learn a simple guidepost to better communicate your global strategy internally
Understanding the international consumer: actionable take-aways to better understand your global consumer
Building the foundation for an international market-entry strategy: learn how the best retailers are approaching emerging markets


Carl Miller

Managing Director
Global Retail Insights Network (GRIN)

 9:35 AM – 10:00 AMDeveloping Your Global Strategy

Kai LiVP, InternationalREVOLVE

Kai Li, VP of International at Revolve shares the Revolve story and leads a collaborative workshop on developing your global expansion strategy.
Prioritize markets: develop market intelligence skills and identify resources
Engage with real-life scenarios: Build practical applications
Collaborate with industry counterparts: diverse working groups and expert facilitation provide an experience-rich environment


Kai Li

VP, International

Eric Boyce

SVP, Strategy and Development
Elevate Brand Partners

10:25 AM – 10:55 AMMorning Networking, Coffee & Refreshments

 10:55 AM – 11:20 AMGlobal Customer Acquisition

Jose NinoVP, eCommerce & Digital MarketingPerry Ellis International

Jose Nino, Vice President of E-Commerce & Digital Marketing at Perry Ellis International shares how Perry Ellis leverages data to build customer acquisition strategy in overseas markets.
Consumer culture: tips on how to understand your value proposition fit
Building your brand: hear creative examples of how your brand can cut through the noise
Reaching consumers: optimize your consumers’ ability to find and interact with you online


Jose Nino

VP, eCommerce & Digital Marketing
Perry Ellis International

Josh Halpern, Executive Director of the Getting to Global Initiative leads a fireside discussion with the Small Business Administration about government programs meant to help businesses grow their business globally.
Government connections: learn how to work with different arms of the government
Funding opportunities: understand grants and other funding programs
Market-specific solutions: case studies that share local market conditions and how government resources can be utilized to help enhance your knowledge and network.


Stephen Sullivan

Senior International Trade Specialist
Office of International Trade, U.S. Small Business Administration


Pellson Lau

Regional Export Finance Manage
U.S. Small Business Administration


Ray Bowman

Ventura, Santa Barbara Small Business Development Center

 11:45 AM – 12:15 PMPayments Panel – Getting Paid

Christine WebsterVP, eCommerceLime Crime

Christine Webster, VP of eCommerce for Lime Crime leads a panel on global payments.
One of the biggest issues facing ecommerce retailers is ensuring timely and secure payments of the goods and services provided to overseas consumers. This panel discussion will cover:
Online payment best practices: things to avoid and plan for
Money management: considerations and advice on foreign currency management
Transaction dispute resolution: payment gateway and banking considerations


Christine Webster

VP, eCommerce
Lime Crime

12:15 PM – 1:15 PMLunch & Networking

 1:15 PM – 1:40 PMHow To Choose Winning Global Vendors And Partners

Morgan AndrewsAmbassadorGlobal Retail Insights Network (GRIN)

GRIN Ambassador, Morgan Andrews Leads a panel with Ian MacDonald, General Manager of Walter Drake to share how leading brands and retailers choose partners for the right stage of their global growth.
The Global RFP: understand how a global RFP may be different then domestic planning
Stage Management: understanding how your current stage in the development of your global business will affect your choice in partner
Transaction dispute resolution: payment gateway and banking considerations

Morgan Andrews

Global Retail Insights Network (GRIN)

Carl Miller, the GRIN Managing Director will lead a panel of retailers and experts to discuss best practices for a global checkout.
Differences in global: understand the differences between domestic and global checkout
Mistakes made: common pitfalls and headaches to avoid
Lessons learned: best practices and advice for moving forward


Carl Miller

Managing Director
Global Retail Insights Network (GRIN)

2:05 PM – 2:35 PMAfternoon Coffee & Refreshments

An interactive session led by Carl Miller and Josh Halpern to assist companies in developing their global strategy. Whether new to global or ten years in the business, this collaborative work session will help companies develop an understanding of the next steps in their global strategy.


Carl Miller

Managing Director
Global Retail Insights Network (GRIN)


Josh Halpern

Executive Director, The Getting to Global Initiative
Getting To Global

3:35 PM – 3:35 PMConclusion of The Getting To Global Leadership Summit

Connect with retail peers from similar sized organizations. Relax with a cocktail at the end of the day, and chat with others who share your pain points. You’ll meet peers who can give you tons of advice.
Workshop #1: 0-25 Million in online revenues
Hosted By: Zachary Belinsky, Vice President, Village Hat Shop
Workshop #2: 25 – 100 Million in online revenues
Hosted By: Kristen Gasior, CMO, Balsam Brands
Hosted By: Bryan Elliott, Digital Marketing Director, GILDAN/American Apparel
Workshop #3: 100 – 500 Million in online revenues
Hosted By: Michael Green, VP Global eCommerce Marketing, Hasbro


Zachary Belinsky

Vice President
Village Hat Shop


Kristen Gasior

Balsam Brands


Michael Green

VP, Global eCommerce Marketing


Bryan Benavides

Director, Brand Marketing

 5:45 PM – 7:45 PMeTail Official GRAND OPENING Reception: The eTail Western Saloon

YEE-HAW! eTail West 2018 is here so lasso up your colleagues and friends and settle into the Desert with a little bull riding, vintage casino games, and good ‘ol Tex Mex!

6:00 PM – 6:00 PMRegistration Closed


February 26, 2018 @ 8:00 am
March 1, 2018 @ 8:00 pm