LEARN MORE. DO MORE. EARN MORE.

B2B E-COMMERCE CAN TAKE YOUR BUSINESS MORE PLACES, CONNECTING YOU
TO MORE OPPORTUNITIES, WITH MORE ACCESS THAN EVER BEFORE.


JOIN BEAM AND FIND OUT HOW.

Which of these best describes your business?

what you get in the beam e-commerce program

U

Website Audit

An analysis of your e-commerce website that looks at opportunities to improve search engine optimization and conversion rate optimization (get more visitors to make a purchase)

Asset Analysis

A review of the marketable assets (white papers, CAD drawings, PDFs, brochures, videos, etc.) on your website and analysis of how you could better leverage these assets

Asset Marketing Plan

A playbook that details how to maximize reach and engagement, using assets already in your library. Focus on exposure, retargeting and remarketing through social and search channels

GETTING YOU ON THE RIGHT PATH

Choose the option that best suits you and gain access to an actionable plan

GTL Webinars from US Commercial Services

Check out a list of current & upcoming EIL events, in addition to our recorded webinars on various e-commerce topics.

About GtG

Getting to Global is a transformational public/private partnership that brings together industry experts, business leaders and government officials to empower your company to sell more online, overseas. Through an ongoing global video interview series and in-person workshops, we help cut through the noise in this fast-paced eco-system to bring you straight talk from brand executives, online sellers, experts and service providers that will help power your global growth.

Questions? Start Chatting With A Trade Specialist

TOP 5 CONSIDERATIONS FOR GLOBAL B2B E-COMMERCE

Key Considerations When Using e-Commerce for Cross-Border Trade

1. STRATEGY

In order to implement a successful break into the e-commerce market, businesses should thoroughly plan each step they will need to complete. During the planning phase, a business needs to create a strategy for the product(s) they are intending to sell. They also need to begin to do preliminary research on factors such as the regional demographics, economic and political climate of the region, as well as creating a timeline of progress to check off as they navigate an e-commerce implementation project.

2. MARKETS MATTER: DO YOUR RESEARCH

While it might seem obvious, business owners need to do research and know what products they currently produce would be viable in another market. First, one must consider which country or region they wish to enter. Each region has both its own challenges and advantages. This is where knowing a culture and language differences can play a role in product viability, so one needs to consider the target market’s specific nuances.

3. BARRIERS TO BUSINESS

The main barrier to business in foreign countries are regulations. Regulations can vary from country to country as well as from region to region. These regulations can be broken down into several groups such as taxes and duties, customs, free-trade agreements, and banned products. Taxes and duties on imports and exports from countries can be different depending on both country and the individual product. It should be noted that on some items over $200 a customer might be responsible for the import tax (PayPal). One may also consider requesting signature confirmation so you are not liable if the customer claims a package never arrived.

4. MARKETING INTERNATIONALLY FOR E-COMMERCE

When marketing internationally for an e-commerce site there are several major factors to consider such as making a site that is internationally friendly and localized, as well as leveraging social media. An individual’s experience on an e-commerce website can make or break a sale of a product. Sites that are internationally friendly leverage localization tools. The main area of concern for the sale of any product is a good translation. Gagan Mehra suggests localizing checkout flow first, then the product catalog, and lastly the instructional text on pages (Low Budget Ways to Sell Internationally). A business might also consider using localized imagery, wording, and  slogans if building a localized website to sell products.

5. LOGISTICS

The logistics of shipping goods from one country to another can be expensive. Several courier companies help businesses ship to overseas markets such as UPS, FedEx, and DHL. ShipRocket also can get products to countries all over the world (sometimes at a reduced rate). Utilize tools such as shipping calculators and be sure to choose a reliable carrier, as well as setting delivery expectations. Estimates given to customers should be clear and not cause any ambiguity. A business should always have a clear-cut return policy for goods.

DETAILED REPORTS

Choose from:

Executive Summary: An overview of the higher-level elements, constructs, and political/economic landscape of a specific country.

Full Detail: A custom, in-depth target country research report, created for and tailored to your needs.

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e-COMMERCE PROGRAM

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Questions? Start Chatting With A Trade Specialist

92%

of the world’s buying power exists outside the United States.

Germany

Germany has is one of the strongest economic powers in Europe.  With a population of almost 82 million people, online sales in Germany topped 59.7billion Euros in 2015.  Germany is known for its manufacturing and technological industries.  Since 2012 E-commerce sales have grown over 25%.  Want to learn more?

Did You Know?

Germans have come up with some of the world’s most famous inventions, including the lightbulb, the automated calculator, and the automobile.

Japan

Japan has a population of 128 million with a GDP of $5,420 billion as of 2017.  Some of Japan’s largest imports are machinery and equipment.  Japanese e-commerce generated $80 billion in sales in 2015.  Marketplaces are popular, and 80% of Japanese consumers shop online; and mobile commerce is increasingly popular.

Did You Know?

Japan imports approximately 8% of Jamaica’s annual coffee production!

South Korea

South Korea is technologically advanced and is one of the world’s most innovative countries.  It is home to name brands like Samsung, LG, and Hyundai.  South Korea has one of the most educated populations in Asia.  It is the world’s 5th largest exporter and 7th largest importer in the world.  South Korea is also one of the biggest e-commerce markets worldwide, with the volume anticipated to increase to 32.56 billion U.S. dollars by 2021.

Did You Know?

Some South Korean men love makeup, spending close to US$900 million a year, or a quarter of the world’s men’s cosmetics. Up to 20% of the male Korean population is reported to use makeup regularly.

U.A.E. - Dubai

UAE is a federal monarchy located on the Persian Gulf.  One of the Emirates is Dubai.  The UAE is unusual in that 1.4 million of its population is Emirati citizens, and another 7.8 million are expatriates.  The UAE has the second largest GDP in the gulf.  In 2020, Dubai will hold the next World Expo.  Online shopping in Middle Eastern countries has grown 1500% in the last decade.  The UAE’s ecommerce is growing at a rate of approximately 20% annually, with 80% of the population on the Internet.

Did You Know?

With more than 70 shopping centers, Dubai has been called the “shopping capital of the Middle East.

France

France has the European Union’s second largest economy.  France is the world’s sixth largest exporter and fourth largest importer of manufactured goods.  With a population of 67 million, France is the 20th most populous country in the world, and third most populous in Europe.  Online retail has continued to grow and increased by 14.3% in 2015.  E-commerce is now 2.97% of France’s GDP.

Did You Know?

The French government gives medals, La Médaille de La Famille Française (Medal of the French Family), to citizens who have successfully raised several children with dignity.